Dyta Maelina Putri Wardoyo

Analysis of Consumer Preferences on Purchasing Decisions and Satisfaction toward Local Coffee in West Lombok Regency

Dyta Maelina Putri Wardoyo, Tajidan Tajidan & Abdullah Usman · Asian Journal of Agricultural Extension, Economics & Sociology · 2026

Aims: This Study Aimed To: (1) identify consumer preferences towards local coffee in West Lombok Regency; (2) analyse the influence of consumer preferences on purchasing decisions for local coffee in West Lombok Regency; and (3) analyse consumer satisfaction with local coffee pur...