The Influence of Price, Brand Image and Product Quality on the Purchase Decision of Pinkflash Cosmetics in Bandar Lampung
Diana Ayu Saputri, Yuniarti Fihartini & Nuzul Inas Nabila · South Asian Journal of Social Studies and Economics · 2025
Aims: This study aimed to examine the effect of price, brand image, and product quality on the purchasing decisions of Pinkflash cosmetics among consumers in Bandar Lampung. Study Design: Descriptive quantitative study. Place and Duration of Study: The study was conducted in Band...
Open access
Research Article
10.9734/sajsse/2025/v22i91168