Exploring the Impact of Omnichannel Experience and Integration Quality on Customer Satisfaction: The Mediating Role of Perceived Value
Azzahra Lulu Alifiyah, Dhea Nanda Putri Kredana, Najwa Felaha Salsabila, Amelindha Vania & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aims to examine the effects of omnichannel customer experience and integration quality on customer satisfaction, with perceived value as a mediating variable, within the café service context in a developing economy. The research is conceptually grounded in custom...
Open access
Research Article
10.9734/ajeba/2025/v25i122076