From Brainwaves to Buying Behavior: Applications of Non-invasive Neuromarketing Approaches to Food Choice
Sachin Rathour, Prakash Singh Badal, Virendra Kamalvanshi, Saket Kushwaha, Devegowda SR, Evans Kemboi, Bharath Kumar Mannepalli & Prakhar Deep · Journal of Scientific Research and Reports · 2025
In the era of data-driven decision-making, neuromarketing has emerged as a transformative tool to understand subconscious consumer behavior by integrating neuroscience with marketing strategies. However, in the Indian context, awareness, application, and academic exploration of n...
Open access
Research Article
10.9734/jsrr/2025/v31i63121