Brand Image, Price, and Repurchase Intention of Powercat Cat Food Customers in Bandung City
Dede Geri Gantara & Faizal Fardhani Sigarlaki · Asian Journal of Economics, Business and Accounting · 2024
This study aims to analyze the brand image and price of customers' repurchase intention of Powercat cat food products in Bandung City. The population in this study consisted of customers who had shopped for Powercat cat food products who are ≥17 years old and domiciled in Bandung...
Open access
Research Article
10.9734/ajeba/2024/v24i31252