Driven to Return and Recommend: The Role of Motivation and Satisfaction in Shaping Tourist Future Intentions
Dea Fitria Ningsih & Istyakara Muslichah · Asian Journal of Economics, Business and Accounting · 2025
This study aims to analyze the influence of push motivation and pull motivation on overall tourist satisfaction and their impact on the desire to recommend and the intention to revisit tourist destinations in Bali, especially those located outside the Badung area. A quantitative...
Open access
Research Article
10.9734/ajeba/2025/v25i61834