Cognitive and Affective Strategized Approaches of Media for Persuasion of Government Policy Issues: The Case of Addis Ababa, Ethiopia
Dawit Demlie · Journal of Education, Society and Behavioural Science · 2017
This study was conducted to describe the cognitive and affective strategized approaches of a media – Fana Broadcasting Corporate S.c – to persuade government policy issues of the country, mainly on its audience of the capital city Addis Ababa, Ethiopia. With this general objectiv...
Open access
Research Article
10.9734/JESBS/2017/35082