David U. Ater

Reinforcement Learning–driven Retention Strategy Optimisation for Telecom Customer Churn

David U. Ater, Kufre M. Udofia & Akaninyene B. Obot · Journal of Engineering Research and Reports · 2026

Customer churn mitigation in telecommunications extends beyond identifying at-risk subscribers to determining optimal retention actions under cost and operational constraints. This study formulated churn mitigation as a sequential decision optimisation problem and proposed a rein...