Effective leadership plays a critical role in facilitating academic excellence, organizational innovation, and holistic student development in Tanzania's higher learning institutions. However, despite the theoretical importance and practical relevance of both transformational lea...
Open access
Research Article10.9734/sajsse/2025/v22i51019
This paper aimed to examine the influence of product arrangement on sales performance among street vendors in Mwanza, Tanzania. The study employed Push and Pull Theory which was postulated by Gilad and Levine in 1986. This study adopted a positivist research philosophy and employ...
Open access
Research Article10.9734/sajsse/2025/v22i1941
This study explores the impact of product packaging on consumer buying behavior, focusing specifically on Jambo Drinking Water in Nyegezi Ward, Mwanza City, Tanzania. The research investigates two key aspects of packaging: design and convenience, using the AIDA (Attention, Intere...
Open access
Research Article10.9734/sajsse/2025/v22i1940
This article analyzes three key variables - ideology, history, and resources - to get a deeper insight into the intricate dynamics shaping Tanzania's foreign policy. The research examines how the country's diplomatic environment is influenced by resource considerations, historica...
Open access
Research Article10.9734/sajsse/2024/v21i5811