How Customer Privacy Concerns Influence the Relationship between AI-Driven Personalization and User Experience in Digital Banking
Tolulope Ogunmakinwa & Daniel Idowu · Journal of Engineering Research and Reports · 2026
AI-driven personalization is increasingly used in digital banking to enhance user experience by delivering tailored services and recommendations. However, growing customer privacy concerns present a critical challenge, potentially altering how users perceive and respond to these...
Open access
Research Article
10.9734/jerr/2026/v28i31843