Impulse Buying Behaviour in E-commerce: An Empirical Analysis of Shopee Users in Indonesia
Tri Okta Viani, Tri Septin Muji Rahayu, Muchammad Agung Miftahuddin & dan Fatmah Bagis · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aims to examine the influence of fashion involvement, shopping lifestyle, sales promotion, and hedonic shopping motivation on impulse buying. Study Design: This study employs a quantitative approach, utilizing an online questionnaire for data collection. Methodol...
Open access
Research Article
10.9734/ajeba/2025/v25i71907