Damari Justus Tandas

The Green Brain Model: A Neurobehavioral Framework for Sustainable Consumption in Emerging Markets

Damari Justus Tandas · Asian Journal of Economics, Business and Accounting · 2026

Sustainable consumption is an important aspect in the global agenda for development, but in emerging markets, behavioral adoption is still low compared to awareness and intention. Although previous studies have focused on the role of marketing communication and digital engagement...