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D. Murugananthi

Publications (14)

Decoding Global Tea Trade: Unveiling Market Dynamics in India

D. Murugananthi, M. Priyadharshini & S. Aruna Prabha · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Tea is the second important beverage consumed Worldwide after water. Domestic consumption of tea in India had increased from 346 M kg in 1980 to 1135 M kg in 2020. The price of tea in global market keeps wavering due to demand and supply dynamics, labour problem, market competiti...

Open access Research Article 10.9734/ajaees/2023/v41i122358

Study on Predicting the Price of Coconut in Tamil Nadu Market

S. P. Ahalya, D. Murugananthi, A. Rohini, R. Parimala Devi & M. Kalpana · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The study aims to comprehensively analyze coconut cultivation trends in Tamil Nadu, covering area, production, yield, and market prices. Through data analysis, it seeks to reveal historical shifts in cultivation practices. The study also strives to develop precise price for...

Open access Research Article 10.9734/ajaees/2023/v41i102153

Farmers’ Brand Preference and Brand Loyalty towards Maize Hybrid Seeds in Guntur District of Andhra Pradesh, India

J. Kowsalya, D. Murugananthi, M. Chandra Kumar & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

A good quality seed is considered as a primary vital farm input among all agricultural farm inputs. Since it directly helps to a good crop productivity, which further makes farmer to generate income by marketing the surplus to consumers. Farmers are finding it difficult to select...

Open access Research Article 10.9734/ajaees/2022/v40i1031073

Analyzing the Financial Performance of Indian Public Sector Banks before and after Megamerger by Using CAMEL Model

Lomada Baya Reddy, D. Murugananthi, N. Venkatesa Palanichamy & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The main motive of this research was to assess the financial performance of public sector banks before and after the Megamerger announced by the Government of India consolidating 10 public sector banks into 4. The impact of the merger on the bank’s performance was measured and co...

Open access Research Article 10.9734/ajaees/2022/v40i1031058

An Empirical Study on Forecasting Production and Price of Tea in India

M. Priyadharshini, D. Murugananthi, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Tea is a very indispensable beverage for Indian population as we rank the world’s largest consumer of black tea. Indian tea industry had been facing many downfalls for the past few years in terms of low price, excess supply, losing flavour and all this as a whole had affected the...

Open access Research Article 10.9734/ajaees/2021/v39i1130736

Export Performance and Trade Direction of Fresh and Dried Grapes (Raisin): Evidence from Afghanistan

Hasibullah Mushair, D. Murugananthi & A. Rohini · Journal of Economics, Management and Trade · 2020

Grapes are one of the most delicious refreshing and nourishing fruits. Afghanistan produces 9.84 lakhtonnes of Grapes during 2018 (FAO statistics). It is one of the important commodities in the export basket of Afghanistan. The major export markets for Afghan’s fresh grapes are P...

Open access Research Article 10.9734/jemt/2020/v26i430246

Factors Influencing the Consumer Buying Behavior towards Alternate Forms of Sugar in Tamil Nadu, India

G. Vivek, N. Venkatesa Palanichamy, D. Murugananthi, K. M. Shivakumar & M. Balakrishnan · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

In today's world, people are more aware of the product they consumed. Consumers are mainly relying on their health consciousness. However, people nowadays shift their consumption towards the traditional forms of sugar as they have better nutritional compounds compared to the refi...

Open access Research Article 10.9734/ajaees/2022/v40i1031154

Trend in Area, Production and Yield of Coffee in India

S. Aruna Prabha, S. D. Sivakumar, D. Murugananthi & A. John Joel · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Coffee, a predominant plantation crop is a highly traded commodity and mostly consumed as a hot beverage. India stands seventh among the world coffee producing countries. Consumption is higher in south India. India grows Arabica and Robusta coffee. Consumption of coffee in India...

Open access Research Article 10.9734/ajaees/2021/v39i1130755

An Economic Analysis on Production of Grapes in Theni District of Tamilnadu

K. Keerthana, A. Rohini, D. Murugananthi & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study was mainly concentrated on grape production. The results of analysis would throw light on the extent of cost and returns of grape cultivation, constraints faced by farmers ranked using Garett’s ranking technique. The cost and return of the grape farm per acre were anal...

Open access Research Article 10.9734/ajaees/2021/v39i1130719

Entrepreneurial Behavior of Sericulture Farmers in Tamil Nadu

S. Nandhini, A. Rohini, D. Murugananthi & V. Anandhi · Current Journal of Applied Science and Technology · 2020

Sericulture is an important agro based cottage industry and labor intensive sector which combines activity of both sericulture and industry. Farmers engage in sericulture enterprise to gain income with less risk. Mulberry, silk worm and cocoon production are the series of activit...

Open access Research Article 10.9734/cjast/2020/v39i2830934

Assessment of Level of Market Integration in Indian Cotton Markets

Narayanaswamy Mamatha, K. M. Shivakumar, A. Vidhyavathi & D. Murugananthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The current study is aimed at using co-integration in assessing the level of market integration among selected cotton markets in India. Monthly cotton price data were collected for the period 2008-09 and 2016-17 from the AGMARKNET website. The advanced time series econometric too...

Open access Research Article 10.9734/ajaees/2022/v40i1031109

A Step into Future Fuel Industrial Effluents into Bioethanol: A Review

R. S. Vidhya Ganesh, R. Parimala Devi, D. Ramesh, S. Karthikeyan & D. Murugananthi · International Journal of Environment and Climate Change · 2023

Industrial revolution in agro based industries with improved technologies, machineries, etc. has resulted in the ease of operation, availability of increased number of value added products in the field of agriculture, effective labour management, etc. Agro industries are one of t...

Open access Research Article 10.9734/ijecc/2023/v13i103033

Evaluation on Post-Harvest Losses of Paddy in Tiruvallur District: A Study of Statistical Approach

S. Mano Bharathi, R. Vasanthi, R. Pangayar Selvi, M. Kalpana & D. Murugananthi · International Journal of Plant & Soil Science · 2023

Aims: To study the factors contributing post-harvest losses in rice, because rice is a staple food crop consumed in worldwide. Selective post-harvest factors are considered will be made possible by a thorough understanding post-harvest losses. So, it will soon be possible to prof...

Open access Research Article 10.9734/ijpss/2023/v35i183304

Role of Microfinance in Functioning of Women Self-Help Groups (SHG) Under Bank Linkage Programme in the Rayalaseema Region of Andhra Pradesh

Dudekula Rafi, N. Venkatesa Palanichamy, D. Suresh Kumar, C. Velavan, V. Anandhi & D. Murugananthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: To understand the functioning of bank-linked women-based self-help groups in the Rayalaseema region of Andhra Pradesh. Study Design: Cross-sectional. Place and Duration of Study: The study was conducted in two districts of the Rayalaseema region of Andhra Pradesh. The surve...

Open access Research Article 10.9734/ajaees/2021/v39i1230816