D. L. P. T. Fernando

What Impact Does Digital Marketing Tools have on the Financial Performance of Sri Lankan Listed Hotels?

P. K. S. D. Premasinghe, B. W. T. Ashintha, M. A. D. C. H. Perera, D. L. P. T. Fernando, C. L. Kuruppu & A. A. Lokeshwara · Asian Journal of Economics, Business and Accounting · 2021

Digital marketing platforms have recently played a crucial role in hotel marketing and customer interaction strategies. Hotel managers have understood that hotel customers today and future rely increasingly on digital media use. However, the adoption of digital marketing tools ap...