Colette Simo

The Impact of Internal Marketing on Customer Satisfaction of Second-tier Microfinance Institutions in Cameroon

Colette Simo, Jean Douanla & Laure Fangue · Journal of Economics, Management and Trade · 2020

The purpose of this paper is to investigate the effect of internal marketing on customer satisfaction in the second-tier microfinance institutions in Cameroon. Specifically, in this paper, the role of three dimensions of internal marketing on customer satisfaction is empirically...

Open access Research Article 10.9734/jemt/2020/v26i330234

Fear Message and Adoption of Barrier Measures: A Study of COVID 19 in the Cameroonian Population

Laure Fangue, Colette Simo & Fidèle Nwamen · Asian Journal of Economics, Business and Accounting · 2023

Fear appeals have long been a means of persuasion to promote favorable health behaviors. In the case of COVID-19 in particular, the mere presence of this epidemic seems to have the psychological consequence of fear in many individuals. Resorting to fear appeals becomes an adjunct...

Open access Research Article 10.9734/ajeba/2023/v23i7945