Customer Relationship Management on Customer Retention in the SACCO Sector in Kenya
Morris A. Mugendi Nyaga & Clement G. Nkaabu · Asian Journal of Economics, Business and Accounting · 2024
The purpose of this conceptual paper was to investigate the effect of customer relationship management practices on customer retention in the Sacco sector in Kenya. This paper examined how service quality, technology adoption, and complaint handling affect customer retention in t...
Open access
Research Article
10.9734/ajeba/2024/v24i111578