Business Strategies in the Women’s Spa Industry in Taiwan: A Case Study of Bonjomay Spa
Chun-Mei Peng · Asian Journal of Economics, Business and Accounting · 2024
The global spa industry is expected to exceed US$185 billion by 2030. This study investigates how spas can respond to competition and risks and operate sustainably. Despite advances in technology, beauty spas cannot avoid direct person-to-person contact. Such contact is necessary...
Open access
Research Article
10.9734/ajeba/2024/v24i111562