Marketing Information System: A Success Factor of Shipping Business in Cyprus
Evi Plomaritou & Christos Patsiouras · Journal of Economics, Management and Trade · 2020
The marketing information system plays a vital role in marketing planning. Profitable development of a shipping company can only come from a continual commitment to matching the shipping enterprise’s capabilities with customers’ needs. In order that the shipping company can be ce...
Open access
Research Article
10.9734/jemt/2020/v26i1030301