Factors Affecting for Online Marketing Strategy of Business Development in Malaysia
Aye Aye Khin, Wong Hong Chau, Chong Shyue Chuan & Lim Kok Tong · Journal of Economics, Management and Trade · 2015
Aims: This paper presents the factors affecting for online marketing strategy of business development for publishers (affiliates) and buyers in Malaysia. Study Design: The research design was a descriptive, correlation, reliability, hypothesis testing, multiple regression and con...
Open access
Research Article
10.9734/BJEMT/2016/17671