Consumer Price Perception and Reaction to Price Promotion in Online Shopping
Yuan-Shuh Lii, May-Ching Ding & Chih-Hung Hung · Journal of Economics, Management and Trade · 2023
Aims: Many observations and studies have pointed out that due to the economic downturn and fierce competition in the online market, online retailers must think about how to use effective price promotion strategies to attract consumers' attention and further stimulate their purcha...
Open access
Research Article
10.9734/jemt/2023/v29i101146