Promoting WOM through Destination Image in the Era of Live-Streaming in Health and Wellness Tourism Context
Tsai-Fa(TF) Yen, Ningning Sun & Chengfeng Yang · Asian Research Journal of Arts & Social Sciences · 2022
While many studies have argued the importance of destination image, few have examined the impact of tourists' perceptions of wellness tourism destination images, destination relationships and word of mouth. This study provides new insights by examining: i. The impact of health an...
Open access
Research Article
10.9734/arjass/2022/v18i230329