The Influence of Social Power in Online Purchase Decision
Chen-Chi Chang · Current Journal of Applied Science and Technology · 2015
The paper aims to clarify the influence of hard and soft power in online purchase decisions. A fundamental property of online social networks is that people tend to have attributes similar to those of their friends. To understand the effects of social power on the influence of op...
Open access
Research Article
10.9734/BJAST/2016/21580