Leveraging Big Data Analytics to Assess the Influence of Online Consumer Sentiment on Chery Omoda 5 Sales in Malaysia
Ouyang Mutian, Guo Maobo, Li Biqing, Chen Baiyi & Yang Hanlin · Asian Journal of Research in Computer Science · 2025
With the rapid development of big-data technologies, the influence of online consumer sentiment on purchasing decisions has become increasingly significant, particularly within the automotive industry. This study systematically investigates the impact of negative online opinions...
Open access
Research Article
10.9734/ajrcos/2025/v18i7717