Factors Influencing Mobile Banking Adoption among Rural Areas: A Study of Kurunegala District, Sri Lanka
Chamudi Rupasinghe, Chamoda Paranawithana & H.N. Abeywickrama · South Asian Journal of Social Studies and Economics · 2025
Aims: This study aims to identify the key factors influencing mobile banking adoption among rural populations in Sri Lanka, with special reference to the Kurunegala District. It applies the Technology Acceptance Model (TAM), incorporating perceived ease of use, perceived usefulne...
Open access
Research Article
10.9734/sajsse/2025/v22i61032