Exploring Influential Factors on Customer Satisfaction with Clothing for Overweight and Obese Women: A Focus on Generations Y and Z in Sri Lanka
Vilani Sachitra & Chamali S. Hapugahapitiya · South Asian Journal of Social Studies and Economics · 2024
Purpose: At present, global trade in textiles and clothing is expanding across the world. The increase in the percentage of overweight and obese women creates tendency to focus on the demand for plus-size clothes. Prior studies confirmed that there is a low attention paid to wome...
Open access
Research Article
10.9734/sajsse/2024/v21i4806