The Influence of Consumer Innovatively, Company Reputation, and E-Trust on E-Loyalty of E-Commerce Customers in Aceh
. Chalirafi, Faisal Matriadi, . Munandar, . Sutriani & . Mariana · Asian Journal of Economics, Business and Accounting · 2021
Aims: This study aims to examine the effect of consumer innovation, corporate reputation, and e-trust on e-loyalty and the ability of e-trust to mediate the effect of consumer innovation and corporate reputation on e-loyalty on e-commerce customers in Aceh. Study Design: A quanti...
Open access
Research Article
10.9734/ajeba/2021/v21i1630483