The Social Control Exerted by Advertising: A Study on the Perception of Greenwashing in Green Products at Retail
Caroline Miranda Correa, Sergio Silva Braga Junior & Dirceu da Silva · Journal of Education, Society and Behavioural Science · 2017
Aims: The aim of this study was to investigate the influence of the perception of greenwashing in the beliefs, attitudes and the perceived benefits by consumers to green products at retail facing the social control exerted by advertising. Study Design: For the verification of the...
Open access
Research Article
10.9734/BJESBS/2017/29819