Cao Tuan Khanh

The Impact of Green Marketing Factors on Consumers’ Green Purchase Intention in the Food and Beverage Industry in Hanoi

Cao Tuan Khanh, Nguyen Thi Thu Huong, Vuong Thi Ngoc Minh, Nguyen Thi Hai Yen & Phan Thi Xuan Mai · South Asian Journal of Social Studies and Economics · 2026

In the context of a rapid transition toward green consumption in major urban areas of Vietnam, such as Hanoi and Ho Chi Minh City, green marketing has appeared as a strategically critical issue for businesses operating in the food and beverage (F&B) industry. This research ai...

Open access Research Article 10.9734/sajsse/2026/v23i41300

The Influence of Marketing Stimulation and Situational Factors on Impulse Purchasing Behavior of Vietnamese Consumers

Cao Tuan Khanh & Nguyen Thi Thu Huong · Asian Journal of Economics, Business and Accounting · 2024

Today, with the increasingly improved standards of living, consumers’ demands are becoming more diverse. As daily purchasing activities are becoming less planned, impulse purchases are increasingly the norm. This paper focuses on factors influencing consumers’ impulse purchase be...

Open access Research Article 10.9734/ajeba/2024/v24i61384