Segmentation of Airline Market in the GCC Region: Profiling Business Customers Using Low Cost and Full Service Carriers
Shohab Sikandar Desai, C. M. Siddique & Zahi Yaseen · Journal of Economics, Management and Trade · 2014
Aims: This paper was designed to identify the differences and similarities between business travelers using low-cost carriers (LCCs) and full-service carriers (FSCs) in the GCC region. Research on the characteristics of business travelers, who are seen as an important market segm...
Open access
Research Article
10.9734/BJEMT/2014/10836