The aim of this study is to investigate the impact of ‘Job Satisfaction’ on ‘Employee Performance’. The preliminary investigations revealed a researchable area where most of the employees are dissatisfied affecting their job performances. In this study deductive approach has been...
Open access
Research Article10.9734/ajeba/2022/v22i230541
Digital marketing platforms have recently played a crucial role in hotel marketing and customer interaction strategies. Hotel managers have understood that hotel customers today and future rely increasingly on digital media use. However, the adoption of digital marketing tools ap...
Open access
Research Article10.9734/ajeba/2021/v21i2130517