The Influence of Implementing Digital Marketing and Experiential Marketing on Brand Loyalty Mediated by Brand Trust
Israk Fabian Hasan, Budi Astuti & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024
This research aims to examine the effect of implementing digital marketing and experiential marketing on brand loyalty through brand trust in coffee shops in the city of Yogyakarta, Indonesia. In this research, the population used was coffee shop customers in the city of Yogyakar...
Open access
Research Article
10.9734/ajeba/2024/v24i61359