Bokkasam Sasidhar

Satisfaction Perceptions Differences of Customers of Banks in Saudi Arabia Based on Gender

Ibrahim Abdullah Aljasser & Bokkasam Sasidhar · Journal of Economics, Management and Trade · 2015

, Branch Banking, On-line banking, ATM Banking and Phone Banking for both male and female customers separately. It also identifies the characteristics affecting the satisfaction perceptions of customers of banks in Saudi Arabia. Study Design: This study was based on a questionnai...