A Study on Google Searches in Banking
Bodo Herzog · Journal of Economics, Management and Trade · 2015
This paper examines the determinants of Google search in the banking area. The weekly Google data from 2004 to 2013 used for this study consists of the 30 largest banks, the Federal Reserve, and the European Central Bank. To my knowledge, this is the first study on the determinan...
Open access
Research Article
10.9734/BJEMT/2015/16956