Antecedents of Purchase Intention towards Herbal Products: An Emerging Market Study
Binaydeep Singh Kalra, Khushdeep Dharni, Rakesh Rathore & Sonika Sharma · Asian Journal of Agricultural Extension, Economics & Sociology · 2023
The purpose of this paper to examines awareness and attitude of consumers towards herbal products and factors affecting the adoption of herbal products. To achieve the objectives of the study, using simple random sampling a sample of 301 respondents was taken during January-March...
Open access
Research Article
10.9734/ajaees/2023/v41i92081