This research delved into the intersection of blockchain technology and marketing, aiming to investigate its transformative potential in enhancing transparency, trust, and reducing ad fraud. Employing a mixed-methods research design, both quantitative and qualitative approaches w...
Open access
Research Article10.9734/sajsse/2024/v21i3786
The financial industry is experiencing a paradigm shift driven by Artificial Intelligence (AI). This manuscript delves into the profound impact of AI on banking client services, exploring how it revolutionizes the industry. As banks strive to elevate customer experiences, reduce...
Open access
Research Article10.9734/sajsse/2024/v21i3787
A robust succession plan for executive leadership is vital for organizational growth. This study examines challenges faced by Namibian human resource managers in maintaining effective executive leadership within Commercial Public Enterprises (CPEs). Employing a constructivist app...
Open access
Research Article10.9734/sajsse/2024/v21i3788