The Impact of Customer Analytics on Sales Funnel Conversion and Customer Retention in the E-Commerce Industry
Bella Isen, Fausiyat Olawepo Moyosore, Temiloluwa Paul Adetola, Adesewa Kofoworola Lawal, Mercy Amuna, Prince Yeboah Ntim & Richard Asamoah Kwarteng · Asian Journal of Economics, Business and Accounting · 2026
The fast development of e-commerce has made competition stiffer and made the necessity of knowing customer behaviour stronger in digital touchpoints. This has led to customer analytics becoming one of the most important capabilities of maximizing sales funnel conversion and custo...
Open access
Research Article
10.9734/ajeba/2026/v26i12136