Managing Crises in Zimbabwe's Corporate Landscape: A Thematic Analysis of Communication Strategies
Beauty Marimira & Zdeno Matta · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aimed to analyze and evaluate the effectiveness of crisis communication strategies employed by corporations operating in Zimbabwe during times of crisis. It focused on understanding how companies respond to and manage various crises and assessed the impact of the...
Open access
Research Article
10.9734/ajeba/2025/v25i61860