Effect of Product Packaging on Consumer Buying Behavior: An Econometric Case Study of Jambo Drinking Water, Nyegezi Ward, Mwanza City, Tanzania
Beatrice Masesa, David Haruna Mrisho & Laurent Masui · South Asian Journal of Social Studies and Economics · 2025
This study explores the impact of product packaging on consumer buying behavior, focusing specifically on Jambo Drinking Water in Nyegezi Ward, Mwanza City, Tanzania. The research investigates two key aspects of packaging: design and convenience, using the AIDA (Attention, Intere...
Open access
Research Article
10.9734/sajsse/2025/v22i1940