Analysis of Product Mix Variables Associated with Prescribing Behaviour of Doctors in Hyderabad, Telangana
Balasri Prasad Kamarapu & B. Saritha · Asian Journal of Economics, Business and Accounting · 2023
The industry with the highest growth rate is India's pharmaceutical sector. This study aims to investigate the various determinants associated with the prescribing behaviour of doctors. It is based on a comprehensive review of existing literature and survey data collected from a...
Open access
Research Article
10.9734/ajeba/2023/v23i171045