Value Addition and Consumer Preference on Social Media Marketing: A Case Study of the Kazhani Farmers Market
Karnika E, Karthikeyan C, Senthil Kumar M, Balaji P & Kavithashree G G · Journal of Scientific Research and Reports · 2024
This study investigates the role of value addition in shaping consumer preferences through social media marketing, focusing on Kazhani Farmers' Market in Erode district, Tamil Nadu. Conducted in June 2024, the research explores how value-added features, such as improved health be...
Open access
Research Article
10.9734/jsrr/2024/v30i92335