The Influence of Digital Trust and Artificial Intelligence Literacy on Business Sustainability: The Mediating Role of Innovation Capability
Bintang Rachmatulloh, Baiq Nana Dwi Herdiana, Fitriyah & Nora Ria Retnasih · Asian Journal of Economics, Business and Accounting · 2025
This study examines the influence of digital trust and Artificial Intelligence (AI) literacy on the sustainability of micro, small, and medium-sized enterprises (MSMEs), with innovation capability serving as a mediating variable. As key drivers of Indonesia’s economy, MSMEs conti...
Open access
Research Article
10.9734/ajeba/2025/v25i102030