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Bahtiar Usman

0009-0003-2781-4119

Publications (6)

Digital Marketing, CASA and Promotion on Banking Marketing Performance: The Moderating Role of Competition

Filiartini Filiartini, Bahtiar Usman & Aekram Fais · Journal of Economics, Management and Trade · 2026

Background: The banking sector plays a crucial role in economic growth by mobilizing funds, ensuring financial stability, and enhancing capital allocation efficiency. In the digital era, innovative marketing strategies and growth in third-party funds are key indicators of banks’...

Open access Research Article 10.9734/jemt/2026/v32i41419

Extending the Andersen Behavioral Model: Service Innovation, Treatment Adherence, and Patient Satisfaction in Malaria Care in Papua, Indonesia

Reynold Rizal Ubra, Bahtiar Usman & Robert Kristaung · Asian Journal of Medicine and Health · 2025

Aims: This study aims to examine the direct and indirect effects of treatment adherence on patient satisfaction, incorporating service innovation into Andersen Behavioral Model of Health Service Use. Methodology: A cross-sectional survey of 220 respondents was conducted at the Wa...

Open access Research Article 10.9734/ajmah/2025/v23i101309

The Mediating Role of Digital Innovation in the Relationship between Digital Culture, Digital Leadership, Digital Transformation, and Organizational Performance: A Study of Indonesian Army

Marles Edy Wanto Haloho, Bahtiar Usman & Aekram Faisal · Journal of Economics, Management and Trade · 2025

Aims: This study aimed to examine the role of digital innovation in mediating the influence of organizational digital culture, digital leadership, and digital transformation on organizational performance in Indonesian Army Hospitals (Rumah Sakit TNI Angkatan Darat – RS TNI AD). S...

Open access Research Article 10.9734/jemt/2025/v31i71310

Determinant of Eudaimonic Well Being: Case in Mimika Papua, Indonesia

Yohana Paliling, Bahtiar Usman & Robert Kristaung · Journal of Economics, Management and Trade · 2024

Stakeholder participation and service experience are two important factors in increasing eudaimonic well-being. This research aims to examine the relationship between stakeholder participation, service experience, stakeholder empowerment, social support and eudaimonic well-being....

Open access Research Article 10.9734/jemt/2024/v30i61212

The Effect of Digitalization and Ownership Structure on The Financial Constraints of Indonesian Non-Financial Companies

Yulyanah Yulyanah, Farah Margaretha & Bahtiar Usman · Journal of Economics, Management and Trade · 2026

Aims: This study aims to examine the influence of digitalization, managerial ownership, and family ownership on the financial constraints of non-financial companies in Indonesia, while contributing to the literature on digital transformation and corporate governance in emerging m...

Open access Research Article 10.9734/jemt/2026/v32i41408

Analysis of the Influence of Company Ownership, Sustainability Value and Internationalization on Technical Efficiency in the Transportation and Logistics Industry in Indonesia

M. Arif Hernawan, Farah Margaretha & Bahtiar Usman · Journal of Economics, Management and Trade · 2025

Aims: The purpose of this research is to investigate how company ownership, global engagement, and sustainable practices affect technical efficiency within Indonesia's transportation and logistics sector. Study Design: This research follows a quantitative approach, utilizing a pa...

Open access Research Article 10.9734/jemt/2025/v31i91350