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B. Purushothaman

Publications (1)

A Study on Usage Pattern and Issues Faced by Consumers using Online Grocery Shopping

B. Purushothaman, S. Hemalatha, K. Divya & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The fastest-growing segment of the Indian retail market is e-retailing. E-commerce has been a benefit for customers throughout the pandemic. This study assists in identifying the problems that consumers encounter when shopping for groceries online at hypermarkets. It also analyse...

Open access Research Article 10.9734/ajaees/2022/v40i1031105