Market Strategies for Promotion of Millets: A Critical Analysis on Assessment of Market Potential of Ready to Eat (RTE) and Ready to Cook (RTC) Millet Based Products in Hyderabad
D. R. Pravallika, B. Dayakar Rao, . Seema, D. Srinivasa Chary & N. Sri Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2020
Aim: To understand the millet product features influencing consumers buying behavior and to analyze the market potential for Ready to Eat (RTE) and Ready to Cook (RTC) millet-based products in Hyderabad. Study Design: Experimental Design. Place and Duration of Study: 6 months, Hy...
Open access
Research Article
10.9734/ajaees/2020/v38i1230507