Impact of Electronic Word of Mouth, Online Customer Review, Product Quality, and Service Quality on Purchasing Decisions on Shopee E-Commerce
Azalia Kumala Firjatillah, Erny Rachmawati, Naelati Tubastuvi & Luthfi Zamakhsyari · Asian Journal of Economics, Business and Accounting · 2025
Objective: Study is to test the impact of electronic word of mouth (EWOM), online customer review (OCR), product quality, and service quality on purchasing decisions. Research Design: This is a quantitative research, with data collection using online questionnaires and the popula...
Open access
Research Article
10.9734/ajeba/2025/v25i11647