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Ayman Read Abd

0009-0009-8178-8891

Publications (2)

Time Management and Strategic Flexibility in Iraqi Higher Education Institutions: An Applied Study at the University of Anbar

Rosa Saeed Abdulhadi Abdullah & Ayman Read Abd · Journal of Economics, Management and Trade · 2026

Background: Higher education institutions operate in increasingly dynamic environments characterised by technological change, evolving stakeholder expectations, resource constraints, and growing administrative demands. In this context, effective time management may support instit...

Open access Research Article 10.9734/jemt/2026/v32i91463

The Impact of Viral Marketing on the Competitiveness of Iraqi Private Colleges: An Applied Study

Rosa Saeed Abdulhadi Abdullah & Ayman Read Abd · Journal of Economics, Management and Trade · 2026

Background: Interest in viral marketing has increased in higher education because digital platforms enable institutions to disseminate information quickly, interact with stakeholders and support low-cost promotional activities. In Iraqi private colleges, however, the relationship...

Open access Research Article 10.9734/jemt/2026/v32i61435