Green Marketing Mix of Organic Product and Its Impact on Purchase Decision
Rakesh Kumar Mishra, Ameesh John Stephen & Asish S. Noel · Journal of Experimental Agriculture International · 2023
The need for organic products is increasing significantly in India. Being healthy is very important for us. Organic products are grown without using chemicals like fertilizers and pesticides, in a way that is good for the environment and society. The demand for organic products h...
Open access
Research Article
10.9734/jeai/2023/v45i102210