Investigation of Consumer Attitudes, Intentions and Brand Loyal Behavior on the OTC Drugs in Bangladesh
Mohammad Shohel, Tasnuva Islam, Md. Mamun Al-Amin, Asiful Islam & M. Mahfuzur Rahman · Journal of Pharmaceutical Research International · 2013
Aims: To investigate the consumers’ attitudes and intentions to exhibit brand loyal behavior of Bangladeshi consumer on over the counter (OTC) drugs. Study Design: A cross- sectional survey. Place and Duration of Study: Consumers from the five major hospitals (Dhaka, Bangladesh)...
Open access
Research Article
10.9734/BJPR/2013/3717