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Asif Ali Shah

Publications (2)

The Impact of Sponsorship on Brand Equity of Cellular Networks in Hyderabad Pakistan

Asif Ali Shah, Haris Memon, Ayesha Noor, Syeda Sidra, Aqsa Bhutto & Abraz Khan · Asian Journal of Economics, Business and Accounting · 2020

Wireless and mobile networks are quickly becoming the consequential type of network access for telecommunication services and with the emergence of modern technologies the number of users has also increased numerously. Similarly, In Pakistan advance facilitating promotions and im...

Open access Research Article 10.9734/ajeba/2019/v13i330171

Influence of Fin-tech on Customer Satisfaction: Empirical Evidence from Allied Bank of Pakistan

Ikramuddin Junejo, Asif Ali Shah & Asha Bachani · South Asian Journal of Social Studies and Economics · 2019

The purpose of this research is to examine the influence of financial technology on customer satisfaction in Allied bank of Pakistan. For this research the sample size of 183 respondents of Allied bank of Pakistan was selected using convenient sampling. The questionnaire was desi...

Open access Research Article 10.9734/sajsse/2019/v4i230120