Ashish K. Makwana

A Comprehensive Analysis of the Ice Cream Market Dynamics in Rajkot City, Gujarat, India

Yash Vala, Krunal C. Kamani, Maulik C. Prajapati, Mahendra D. Gurjar & Ashish K. Makwana · Journal of Scientific Research and Reports · 2025

This research provides a comprehensive analysis of the ice cream market dynamics in Rajkot City, focusing on retailer preferences, brand competition, purchasing behavior, and operational infrastructure. The study, based on data from 157 retailers, highlights that confectionary sh...

Open access Research Article 10.9734/jsrr/2025/v31i63218

Online Food Purchasing Habit among the Hostel Students in Anand City, Gujarat, India

Yash Vala, Krunal C. Kamani, Maulik C. Prajapati, Mahendra D. Gurjar & Ashish K. Makwana · Archives of Current Research International · 2025

This research explores the online food delivery consumption patterns among college students in Anand City, focusing on the influence of area of residence (rural vs. urban) on purchasing behavior. Data collected from 100 respondents through a structured questionnaire reveals signi...

Open access Research Article 10.9734/acri/2025/v25i61288